📊 Sales Tracker Spreadsheet FREE Template Isn’t Just for Suits — It’s Your Secret Weapon!

Whether you’re the CEO of a booming small biz or the queen of “just a hobby,” one thing's for sure: if you’re making something, selling something, and especially if you’re spending your Friday night labeling things for a market instead of watching Netflix… You deserve to know where your money’s coming from.

Welcome to the realest truth about small business ownership:

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 Sales tracking = peace of mind, bigger profits, and fewer “why-did-I-make-30-of-these” moments.

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Why Sales Tracking Matters (Even If You’re Covered in Glitter)

Let’s break it down. If you’re:

• Selling on multiple platforms like Etsy, your website, and markets

  
  

• Offering both physical products (like resin tumblers or dog collars) and digital downloads (like SVGs, PNGs, or laser-ready files)

  
  

• Wanting to know where your cash is really coming from

  
  

• Curious about which seasons you should go extra hard

  
  

• Tired of putting energy into products that don’t sell

  
  

• Chasing that one viral moment again (you know the one 😉)

Then tracking your sales is not optional—it’s your glow-up tool.

I’ve been there. Spreadsheets, late-night crafting, thinking “OMG these items are going to fly off the shelves”… and then, crickets. It’s frustrating when something you poured your time and soul into doesn’t sell. But when that one design pops off and sends your name spiraling into everyone’s feed? MAGIC.

That moment made all the tough lessons worth it—and having the right data helped me understand exactly how and why it happened.

Work Smarter NOT Harder!

So What Does Sales Tracking Actually Do?

Here’s what you get when you track your sales (with my free template, by the way 💁‍♀️):

💸 A Real Look at Your Revenue

Track Etsy, your site, in-person markets, and pop-ups all in one clean sheet. Know your total sales, platform performance, and monthly income at a glance.

🧠 Smart Business Decisions

You don’t have to guess anymore. Find out what months are hot, which platform works hardest, and what’s worth restocking.

📈 Profit Clarity

Spoiler: Revenue isn’t the same as profit. Tracking your sales alongside cost of goods gives you real insight into what’s actually paying the bills (and what’s just for show).

📦 Less Stress, More Control

Now that I’ve got my system in place, I spend less time chasing numbers and more time creating. The setup takes a little love, but once it’s in, it runs like a dream.

Make Money Easy: Create Financial Freedom and Live a Richer Life - Lewis Howes

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Why I Created This Sales Tracker Spreadsheet FREE Template for Small

Businesses & Hobbyists

When I first started my own creative business, I was juggling everything—designing products, managing social media, packing orders—and doing it all on a shoestring budget. I knew I needed a way to track sales, but every “professional” software option came with a monthly fee I just couldn’t justify. QuickBooks? Great if you’re a registered business. But what about the rest of us?

So I created this spreadsheet for people like me—and maybe you, too:

✔️ New small business owners trying to make every dollar count

✔️ Hobbyists who want to track their progress and profits without jumping through legal hoops

✔️ Side hustlers looking for clarity and confidence without the cost

Professional accounting tools are powerful, but they’re built for people who already have their business licenses, tax IDs, and maybe even an accountant on speed dial. If you’re still in the early stages, or running things as a passion project or side gig, that’s just not your reality—yet.

This spreadsheet gave me the freedom to grow at my own pace. I could track what was selling, what events brought in the most money, and where my time was really paying off—without a subscription fee, and without stressing about setting up an LLC first.

It helped me turn my hustle into a business. And now, I’m sharing it with you—because no matter where you are on your journey, you deserve tools that meet you there. 💪✨

Ready to Make the Shift?

If you’re tired of playing the guessing game and want your business (or hobby!) to run smoother and smarter, grab my free Sales Tracking Spreadsheet Template — it’s the one I use myself.

Yes, I want the Sales Tracker Spreadsheet FREE Template Now!

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✨ On Your Way to Growth? Here’s What to Consider:

If you’re starting to scale up and a spreadsheet is beginning to feel like it's bursting at the seams, it might be time to level up. Don’t worry—this doesn’t mean you need to jump straight into expensive software. Look for tools that meet your current needs and leave room to grow.

Many POS systems and e-commerce platforms offer free or low-cost tiers that come with just enough tracking power to keep you organized without overcomplicating things.

The goal isn’t to find the “perfect” tool—it’s to find the one that makes sense right now for where you’re at. Whether you’re side-hustling, scaling, or just tracking for fun, your system should support your growth without creating stress.

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🎯 Different Ways You Can Track Your Sales (Without Losing Your Mind)

Sales tracking isn’t one-size-fits-all—what works for a full-on spreadsheet queen might overwhelm someone who just wants to see how many tumblers sold this week. The good news? There are plenty of ways to track your sales that can fit your vibe, your business, and your tech comfort zone. Let’s break down a few favorites:

1. The Tried-and-True Spreadsheet

If you love a good formula and get a little thrill from color-coding, Excel or Google Sheets is your jam. You can build custom tabs for different product lines, track income over time, compare year-to-year data, and even forecast future sales. Bonus: You control everything. Don't want to add to the overwhelm of creating your own spreadsheet??? Snag your Sales Tracker Spreadsheet FREE Template Here!

Sales Tracker Spreadsheet FREE Template

2. Point-of-Sale (POS) Systems

If you're selling at markets or pop-ups, systems like Square, Shopify POS, or Clover can be lifesavers. They automatically track your sales, taxes, and inventory. Many also integrate with accounting software—hello, less math!

3. E-commerce Platform Dashboards

Selling online? Most platforms (Shopify, Etsy, Wix, etc.) have built-in analytics that show sales totals, top-selling products, customer locations, and more. They’re perfect for visual learners who love graphs over grids.

4. QuickBooks & Accounting Software

If you're ready to level up, accounting software like QuickBooks or Wave offers sales tracking and expense tracking all in one place. Perfect for prepping taxes and analyzing overall profitability.

5. Mobile Apps for On-the-Go Bosses

Apps like GoDaddy Bookkeeping, QuickBooks Self-Employed, or even Airtable give you a quick snapshot of what’s selling and when—even while you're waiting in line for that oat milk latte.

QuickBooks Online for Beginners Bible Edition [2 Books in 1]: The Ultimate Fast Learning Guide for QBO, filled with Step-by-Step Illustrated Explanations, Practical Examples and Common Problem Solving

6. Pen & Paper (Yep, Still Works!)

Sometimes simple is best. A daily or weekly log in a notebook or planner can be a great low-tech way to track sales, especially if you're just starting out or tracking in-person sales at events.

Small Business Log Book: Inventory Sales Purchases Balance Record Keeper for Home Based Business

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🚀 Ready to Take Control of Your Sales

Whether you’re slingin’ handmade items at craft fairs, building your online shop, or rocking your side hustle from the kitchen table, tracking your sales is a total game-changer. And the best part? You don’t need fancy software or a business license to start smart.

I created this FREE Sales Tracking Spreadsheet to help small business owners and hobbyists (just like you!) feel confident with their numbers and take the guesswork out of what’s actually selling.

👉 Pop in your email below and I’ll send it straight to your inbox. No strings. Just smart tools to help you grow your biz with clarity and confidence.

📩 I'm Ready to Track Smarter!

✨ Bonus: You'll also get early access to future freebies, tips, and resources to keep your business running smoothly—and profitably!

🎉 You’re In! Check your inbox for your free Sales Tracker—it’s ready to help you crush those sales goals! And don’t forget to whitelist my email so you never miss a future freebie. 💌

✨ Until Next Time My Friend!!

Nicolette Leigh